Nick Cavarretta

Internet Marketing Blog Posts

Here are my rantings on internet marketing. I've given some good advice in some articles, and others, well. Take a look for yourself.

The Best Local Directories for Australia in 2019

Update: This article has been updated for 2019! Bring on the new year… I've added some extra information and added a section called “buggy platforms” that you might want to avoid.

As part of your Local SEO strategy, or even being properly indexed in search engines, you need to know your local web directories. There are so many to choose from, but not all of them will benefit your site. Unlike the USA, we don't have a huge population with many states and capital cities. There are only a handful of Australian web directories you need to submit to in order to get the ball rolling: often it's all you need.

It's been a while since I've written a blog post, however, recently I've come to that daunting task of building a list of web directories relevant to Australia, so I figured why not make a blog post out of it. I've gone through a list containing hundreds of local web directories; it was frustrating. How I obtain these web directories is by scraping them inside search engines, looking at competitors links, reading other articles about web directories and years of experience.

Unlike most of the other articles promoting local web directories, I'm going to assume you know why it's important to submit your business to these platforms, even if you may not know the technical side of data structure. Instead I will give some insight into my findings for Local SEO, that may be obvious for some, ie consultant like myself, but not so obvious for others.

Handy Local SEO Information

If you're looking to start building out all your citations, one thing to be mindful of is that your business may already have a “basic listing” with a platform. Most directories will scrape data from the web, creating a simple listing for a business. This is a common strategy to gain leads and sales for web directories as each business claims and optimises their listing: so always double check to see if you're already listed.

All respectable web directories will provide a “claim” button on your profile, allowing you to take ownership of the listing and optimising it. The more unique each listing is, the more weight each citation has.

The speed of your citation flow should be considered when you're building out your business profiles. Don't build them all at once. In my experience building too many citations can cause a fluctuation for your brand in Google, leaving too many variables to fix any issues.

The NAP (Name, Address, Phone) details should be consistent. This means tracking phone numbers across multiple platforms may cause some issues. Same goes with your business name. If you have a style guide for your branding, include a page for local directory submissions.

It's very common for a company, or business, to issue press releases to notify the news wires and journalists about anything exciting. At the bottom of your press release, you provide media contact details, and website URL. This is a citation back to your website, treat it with respect and syndicate it across premium channels.

The Local Directory List for Australia

This is your top tier of business directories you must submit to in order to get started. If you already have these, then make sure each one is completely unique and take advantage of each platforms features. Essentially you want to be ranking in Google and Bing, with support from the Sensis kids (Yellowpages and Truelocal). If you're not in a competitive industry, then this will be enough for you to show up in the maps; provided your onpage SEO is up to scratch.


Enter the correct information into Yellowpages before they scrape your details from another website then ask you to claim it. Their support for incorrect citations is terrible by the way.


Truelocal is now one of the best directories in Australia. Although Sensis owned, the support is amazing and the team are friendly. They have recently has a revamp the site and hired their own SEO people. Nice move!

Sensis Online Australia

Submit your details to Yellowpages & Truelocal

Sensis Australia manage Yellowpages and Truelocal. If you want to submit your business to these platforms, please press the button for more information.


Google are really starting to look after the Google My Business platform now *cough*, with the Google city experts strategy adding more reviews and by making changes here and there. The postcard verification process still exists and takes forever to arrive, often never showing up.

Google My Business Australia

Submit your details to Google

If you want to be in maps, competitively, you will need a Google My Business listings to be verified and optimised. Click the button to take the first steps.


Bing Places for Business is nothing special, however, if you have multiple locations then Bing makes it easy. Don't ignore these guys, they might only have 30% of Australian search share, but that's still 6 million people.

Bing Places for Business

Submit your details to Bing

This is the first step to branding your business name within Bing Search. Bing Places for Business now supports Australia. Click the button to get the ball rolling.

10 Recomended Tier Two Directories

These top ten have either been around for a while and offer some authority, or they're really pushing the directory to go places.

More often than not, web directories are abandoned, offer very minimal support or are not providing enough valuable information. Remember, it's about variation and quality, not how many you have in total.

Update for 2019 “The Buggy Platforms” – I have removed Brownbook as a listing on this article as they've obviously stopped caring about the platform all together, I've found a number of bugs and reported them, but received no response from them and then bugs still exist; avoid them if you want a stress free task.

Update 2019 – If you're going to pay for just one platform, then I highly recommend PureLocal and don't worry about the others. PureLocal has brought me the most traffic than all the other platforms, even Yellowpages…

Get a full citation audit!

Check out my special offer for readers of this post only.

If you're a new website owner and simply don't have the time for this, I offer it as part of my Local SEO service (only for Sydney businesses at this stage). If you have had a website and previous SEO, you will might need a citation audit; especially if you've changed office locations.

How to Find Tier Two Directories

It's one thing to list a tonne of directories for you to copy/paste into a list, but it's another thing to show you how to build your own list and go through your own filtering process. This might give you an idea on how frustrating this task can actually be.

Below I'm also going to list an amazing example for a tier two directory so you know what you're looking out for.

Web Scraping

I wrote an article a few years back on how to use Google search like a boss, and narrow down search results. Well, I'm going to refer back to that now and assume you know what I'm talking about from here on.

When looking for a web directory, you're going to use some common text to build your list. What do we know about web directories? They all want us to “add” our “business”.

To bring a search engine result page with web directories, we're going to add the following string inside Google Search.


This is going to being up all URLs with the word “add” and “business” within the content. The site: query is saying only bring up domains. You can expand your search by changing the word “add” to “submit” or changing the site: from to just .com

Example of Tier Two Directory

What do I mean by a Tier Two directory? I classify a tier two directory as a website that is worth putting your business listing on, and optimising it. A good tier two directory will allow you to have the following information:

  • Name, Address, Phone, URL
  • Logo, Company Biography, Service Information
  • A map
  • Review functionality
  • Social Media Links
  • Structured Data (HTML, JSON)

Google will pull and display reviews in the “knowledge” section of your Google Brand in the search engine result pages. You can see this very frequently with hospitality or food order platforms. Reviews are both a positive and negative signals, depending on the review, the language used and who made the review.

Some platforms will even provide you with a “verified user” badge to put on your website. You only want to put this on your about page or contact page, not in the footer which would make the link sitewide.

If you want to promote something sitewide, make it Google or something valuable to any random customer.

Well, that rounds everything up. If you have anything you would like to add, I've left comments open and welcome you to give your feedback about any directory listed in this article. I hope it's added some value to your local SEO strategy.

Update December 2017: This article has been slightly refreshed for 2018. I didn't think the article would get so much traffic, so to keep the content updated I've updated some of the content, removed the DA/PA stats but provided a link to an image with the latest stats and info on how to get a live update yourself.

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